Being a Basic Human

I'm pretty sure we are all swelled up and thoroughly fed as geese reared for foie gras over the holidays. It's a new year and guess what that brings us? Besides getting older, a laundry list of high expectations and unrealistic new year's resolution. I'm no different than you. While I was on my holiday break, I was binge watching Netflix's Tidying Up with Marie Kondo. I'm pretty sure you heard about Konmari and her ridiculous (not me!) approach to tidying up. She focuses on keeping things that spark joy and owning only what you need. I like that. To be joyful in just the things that I need. Now, before I sign myself up to a new gym or the latest ketogenic diet, I dived into the viewing lens of my adult life and check where I am at and which part of my life I need to start tidying up, literally and metaphorically.

I examined the number of relationships I have with people in my life and also, the varying quality of these relationships. People always say "when you get older, things get simpler". Maybe not easier in burning those wine and cheese nights, but simpler in not giving a hoot on what people think about you. You're just you without the extra bells and whistles. No #squadgoals because you don't care for a squad. No FOMO because you are where you want to be, and that can be at home, watching Marie Kondo tidying up a hoarder's house. There's no need to be "extra" all the time. Then it got me thinking; Have I succumbed to become a basic dude? Yes, I just said dude.

But, why be basic? What good does it do? Let's get it straight here. Being basic or some would say "Normcore" according to an article written in The New York Times back in 2014 when the word had sprouted in the lexicon of the whole fashion industry, is an indication of the rise of anti-fashion and anti-labels. Fast track to 2019 and the word Basic to describe one's style is still a loaded term to describe someone who likes everything mainstream, from music to fashion down to food. 

On the contrary, my friends would think that I am anything but mainstream. The contentious terminology of being basic has got me pondering of what this means. I want to believe that being basic as an approach to things in life is something I resonate with. I only buy what I need, and I only own what I want to keep. It saves me money, space and time. Living basic helps me focus on the more essential things in life.

Brands have adapted this ethos and manifested it into their product offerings, from high street fashion brands to electronic devices, home appliances and even to bar soaps. There's this desire to go back to living simply and using bare essentials.

Closeknip, the wardrobe people, offers this solution of providing essential building blocks to develop your wardrobe. A made-to-order menswear company rendering tailored essentials to the working men of today. As gentlemen, we are creatures of habit, and we stick to our guns in what we like and don't like. Men's fashion doesn't move the needle as much as women do. A tuxedo is a tuxedo. Not many of us are going to wear a crimson red, velvet tuxedo. Closeknip is all about being basic without being bland. It's more on the permanence of style than the fleeting allure of fast fashion. These are clothes that you can keep for years to come. By buying lesser but better things, we become better buyers.

As I reflect, being basic made me appreciate the amazing people I have in my life and the valuable material things I own. This new year, let's be better individuals or yet, be better human beings. By being basic, you can learn how to be better buyers and be responsible consumers. And in return, this would save you time, a lot of money and ultimately, the Earth.

Send us a message when you are ready to take the dare.